Customers Want Options: Non-permanent, Programmable Lights
One thing I love to do is to check out local cafes. I enjoy choosing from a variety of drinks and treats. We have an entire culture based on coffee choices where only a couple of decades ago, when people met for a coffee it was at a diner and their only choice was cream or sugar.
Permanent light companies are less than a decade old and like diners of old, only offer one type of light to their customer. iStar Lights is changing this. We believe customizing our product, means our customers can select what suits their vision best.
Some customers have a vision to complement their already existing permanent lights while others would like a stand-alone product. We have created two:
Gumball Lights
We named these lights after the colourful gumballs that we bought as children for 5 cents at the candy machine. The lights shine colour in all directions because they are transparent spheres. The benefit of this design is that colours can be observed regardless of the placement of the lights.
The applications are endless. Wrapping pillars, trees and/or outlining landscaping are a few ways customers are enjoying their gumball lights. Because these lights are not permanent, gumball lights can easily be transported. We plan to take them to our family cabin in Saskatchewan to wrap around our railings this summer. I am anticipating being on the water and seeing them through the trees welcoming us home after a long day on the water and in the sun.
Note: See iStar Lights Facebook page on June 27th for video and Youtube videos are coming soon of our Gumball lights!
Edison Lights
Edison lights refer to an antique, vintage light bulb design which has become increasingly popular over the last few years for both interior and exterior lighting. These lights have become a backyard staple for accenting fences, decks, and pergolas. The iStar Edison bulb is now next level. Wherever one might want Edison lights, they can now have this option where warm white is only one of a million options to create a meaningful ambiance. One of our customers strung their Edison Lights across their pergola above their hot tub.
How they Work
Both the Gumball and Edison Lights are attached to a controller the size of four iPhones stacked on top of each other. Like permanent lights, controlled by an app on a personal device, millions of options are available to the customer. Both the Gumball and Edison Lights have the same countless effects and colours that iStar permanent lights do. What does this mean?
It means that if you have permanent lights your non-permanent lights can sync to your home lights.
It means that the Gumball or Edison lights can be a stunning, stand-alone lighting option.
It means that these lights can either be secured in trees or pillars or can be transported to use whenever and wherever you may wish.
For Rent or Purchase
In keeping with our desire to provide customers with options, both the Gumball and Edison lights can be either purchased or rented. Perhaps celebrating a special holiday or occasion calls for a rental but not a purchase like a wedding, gender reveal or baby shower, or your favourite annual holiday like Halloween. We are happy to be part of your celebratory event.
We see non-permanent programmable lights as an exciting addition to the world of lights. Stay tuned for additional non-permanent light ideas of landscaping and stair/path lights. In the meantime, whether your vision is to string Edison Lights on your lake dock, hang Gumball lights behind the bench at your children’s hockey game, or use either as a decorative addition to holidays – these lights are lit!
Thanks for stopping by!